Partner Country Canada at HANNOVER MESSE 2025: The Future Is Here
December 18, 2024
Canada is Partner Country at HANNOVER MESSE 2025 under the theme “The future’s here”. At the world’s leading industry show, Canada will highlight its industrial strength in areas such as automation, energy, digital transformation, and green technology. More than 200 companies will showcase the nation’s talent, innovation and commitment to sustainable solutions.
Canada is Partner Country of HANNOVER MESSE 2025, underscoring the strong economic and political ties between “The True North” and Germany. Canada announced its Partner Country commitment in August 2022 when Canadian Prime Minister Justin Trudeau hosted German Chancellor Olaf Scholz in Canada. Canada’s starring role from 31 March to 4 April 2025 at HANNOVER MESSE will demonstrate how global partnerships will propel the world to a smarter and greener future.
Canada is a member of the World Trade Organization and the only country that has trade agreements with all G7 nations. Overall, Canada maintains trade agreements with 51 countries, the most important of which are CETA (European Union), CPTPP (Transpacific) and USMCA/CUSMA (United States/Mexico). Manufacturing and energy supply contribute roughly 10.5 percent to Canada’s Gross Domestic Product. Its strongest industries are automobile, food and mechanical engineering and its biggest industrial provinces are Ontario, Quebec and Alberta.
“Canada is honored to be Partner Country at HANNOVER MESSE 2025. This is an opportunity for Canadian businesses to take center stage and demonstrate their innovation and solutions to accelerate industrial transformation. We are excited to continue international collaboration and showcase over 200 Canadian companies representing a future that is green, digital, and resilient,” said François-Philippe Champagne, Canada’s minister of innovation, science and industry.
Canada and Germany have long enjoyed a strong partnership, prioritizing areas like trade and investment, energy and climate, critical minerals, and key technologies. The Canada-Germany Hydrogen Alliance, for instance, supports supply chain growth essential to global decarbonization, while Canada’s swift development of Liquid Natural Gas (LNG) export facilities enhances Germany’s energy security.
Canada’s motto for HANNOVER MESSE, “The future’s here”, describes the country’s focus on creating sustainable, environmentally friendly industries. The main Canada Pavilion in Hall 2 will highlight Canada’s national science and innovation ecosystems. Additional pavilions concentrate on topics such as artificial intelligence, automation, clean technologies, hydrogen, e-mobility, and robotics. Accompanying events include the Canada Conference Stage in Hall 2, the Canada-Germany Business Summit, the Leaders’ Dialogue, the EUREKA Global Innovation Summit (GIS), and the Renewable Dialogue, as well as networking events highlighting innovation and business opportunities in Canada.
“Canada is an ideal partner country for HANNOVER MESSE, bringing strengths in sustainable industrial innovation, advanced manufacturing and new technology,” says Dr. Jochen Köckler, Chairman of the Managing Board at Deutsche Messe AG, the company that organizes HANNOVER MESSE. “As a leader in AI, clean tech, and renewable energy, Canada aligns with our focus on digitalization and industrial transformation. This partnership highlights HANNOVER MESSE’s commitment to global progress, fostering cross-border connections for sustainable growth and innovation.”
Germany is Canada’s largest trading partner within the European Union. Trade between the two nations covers a wide range of sectors, with major exports from Canada to Germany including natural resources, agricultural products, machinery, and aerospace components. On the other hand, Canada imports a significant amount of machinery, automotive products, chemicals, and high-tech equipment from Germany.
Partner Country Concept
HANNOVER MESSE not only features the latest industrial products, technologies and innovations, but also fosters international trade by connecting business leaders, politicians and investors from all over the world. Each year, the event highlights a partner country chosen based on factors like economic growth, a strong or emerging manufacturing sector, and commitment to sustainability. At HANNOVER MESSE, the partner country presents its technological strengths, research projects and investment opportunities to a global audience. Recent partner countries include Norway (2024), Indonesia (2023), Portugal (2022), Sweden (2019), Mexico (2018), Poland (2017), and the United States (2016).
