ABB Underscores Focus on Electrification and Automation with New Brand Positioning and Tagline ‘Engineered to Outrun’
October 31, 2024 ABB introduces new brand positioning “We help industries outrun – leaner and cleaner” underpinning the next phase of the company’s development as a leader in electrification and automation following its successful transformation period. It articulates what ABB wants to be known for in the minds of its customers. The new brand positioning…